Tuesday, 07 September 2010 12:20

Google Analytics

We always recommend you track the visitor statistics for your website closely - and the best tool by far for doing that is Google Analytics.

Powerful, sophisticated, free - Google Analytics is a must have for every internet entrepreneur.  Here's a summary of what Google Analytics tracks.

Social networking grows in importance day by day.  Whilst Facebook's for fun and Twitter's for teasing, LinkedIn is very professional.  When you want to showcase your business skills, your LinkedIn profile is the place it's at.

Read a new post on our sales blog Sales Success and More about how to build the perfect LinkedIn profile.

An obvious question for any business.  But one that surprisingly the majority of businesses are not able to answer well. 

And when you're creating a new website for your business, a fundamenatl question to answer for lots of reasons.

When you want your business to grow and prosper, understanding who your customers are and what they want from you is key to success.  Here’s a methodology to help you define your customers and how best to give them what they want.

Wednesday, 12 May 2010 15:29

Is Your Website Working Hard Enough?

All businesses looking for new customers can dramatically improve their chance of success by focusing more effort on where their potential customers look first.

And that’s on the web.  Want to find something?  Google it…

Over two thirds of companies looking for new products and services use the web to find new suppliers.

Saturday, 10 April 2010 19:03

E-Commerce Shopping Cart Comparison

Recently we had a customer bring us a complex e-commerce requirement. 

That prompted us to look again at the various e-commerce internet shopping cart solutions currently available.

It was a very interesting exercise looking at the various options and forming a conclusion of the best e-commerce shopping cart solution for our customer.

Monday, 15 March 2010 16:32

Top 10 Passwords You Shouldn't Use

Most of us still haven't answered the call by security experts to implement more robust passwords.

In fact, in a list of the most easy to hack passwords, simply typing '123456' took a truly forgettable top prize.

Thursday, 26 November 2009 02:00

Writing Effective Copy For The Internet

Writing for the internet is a skill all of its own.  You’re trying to create a message that’s easy to read and easy to understand for people who have the attention span of a gnat. 

As people surf the internet, they’re bombarded with messages.  So how do you stand out?

Almost all of the e-business websites we create today are based on the use of a Content Management System (CMS) – mostly Joomla or Wordpress.

There are a host of reasons why we do that, and they almost all come down to saving you time and money.

Tuesday, 13 October 2009 02:00

How Do You Measure E-Commerce Success?

The ultimate measure of success of any e-commerce wesbite is ‘does it sell’? 

But along the path to a ‘Buy Now’ button, there’s a number of events you can measure to improve your website’s performance. 

Saturday, 19 September 2009 02:00

Website Rescue! What To Do When It Goes Wrong...

I had a conversation this week with somebody who’s been sold a dream website but been delivered a nightmare of unfinished features and drifting timescales. 

If you find yourself in a position where you’re unhappy with your current website supplier, here’s our ten point checklist of what you need to do:

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