web site writing

Keep the words simple

Keep the words simple

So much of what you read on the internet is written poorly, and that reflects badly on you and your company.

A clear message, written well, adds to your credibility and is an important step on the way to getting customers to buy on the web.

Will your web site copy move a sonambulant sloth?

Will your web site copy move a sonambulant sloth?

Asking ‘will your copy move a somnambulant sloth’ is a question posed by copywriting master John Carlton.