I’ve just listened to an interview with Jakob Nielsen – the acknowledged web guru on web usability.  He takes an uncompromising view that business websites are for your customers, not for you. 

Some of Jakob Nielsen’s key issues with website usability today are:

Recently we’ve had conversations with lots of people wanting to start selling products on the web.  And they all want to keep stock to be able to offer immediate delivery.

Great concept, awful implementation.  One of the core principles of selling on the web is to sell somebody else’s stock. 

It’s called drop shipping, and here’s how it works.

Why are we so much more for our clients than just another web design company?

Because we really understand about selling products and services on the internet.  Maybe we should call ourselves ‘internet business growth specialists’!

Here’s some examples of some of the things we’ve done in the last month to help our clients succeed on the internet:

Your business website should be your most powerful marketing tool. It’s the place prospects and clients go to learn about you and your services.

The right website can have a huge impact on their ultimate purchase decision. Only 3% of 200 buyers surveyed - from companies of all sizes - say a website has no influence over their purchase decision.

Article reprinted from Cyprus Living, December 2009 edition

Many people are looking for a simple business they can run from home. Starting an Internet business is the perfect way of doing this. It’s relatively low cost to get started, and it can be done at times to suit you.

Big Bang Business has helped loads of companies small and large get started and grow businesses on the Internet. From that experience, here’s our checklist to get you started down the right path.

There’s a big e-commerce marketing opportunity in Cyprus just waiting to be filled.  

The facts present a cocktail of opportunity to the internet entrepreneur.

The key to successful selling on a website is being able to take payments quickly and easily whilst reassuring your customers everything’s secure.

To accept online payments through your website you need two elements: a payment processing service (PPS) and an internet merchant account (IMA).

Writing for the internet is a skill all of its own.  You’re trying to create a message that’s easy to read and easy to understand for people who have the attention span of a gnat. 

As people surf the internet, they’re bombarded with messages.  So how do you stand out?

The ultimate measure of success of any e-commerce wesbite is ‘does it sell’? 

But along the path to a ‘Buy Now’ button, there’s a number of events you can measure to improve your website’s performance. 

I had a conversation this week with somebody who’s been sold a dream website but been delivered a nightmare of unfinished features and drifting timescales. 

If you find yourself in a position where you’re unhappy with your current website supplier, here’s our ten point checklist of what you need to do: