We're a business growth consultancy as much as we're a web design hotshop.

Here's our ten step business process to work with you to get you a website that delivers measureable financial benefit to your business.

Writing for the internet is a skill all of its own.  You’re trying to create a message that’s easy to read and easy to understand for people who have the attention span of a gnat. 

As people surf the internet, they’re bombarded with messages.  So how do you stand out?

Asking ‘will your copy move a somnambulant sloth’ is a question posed by copywriting master John Carlton.

I don’t like using unfamiliar words so let me just explain that somnambulant means ‘resembling the habits of a sleepwalker’ and a sloth is an animal with the reputation for being lazy and sleeping about 15 hours per day.

Did you know? Website optimisation isn’t just about getting to number one in Google.  Website optimisation is about three things:

  • Getting visitors
  • Getting them to read
  • Getting them to buy

Did you know? Visitors to your site will decide to stay or leave in under two seconds? Whatever you’re saying has to be compelling!

Copywriting for the web is a particular skill. As visitors scan websites, you’ve got fleeting seconds to grab their attention.  Forget complex word structures, it’s got to be simple and attention grabbing from the off.

Special offers, provocative questions, emotive words are some of the tools that grab people and get them to read more.

The only thing that matters about website design is does it sell your product or service?  Forget fancy graphics and complex animations. Studies show they just slow things down and annoy your visitors.

We put function before design. Websites are about convincing people to buy your products and services, they’re not about winning design awards.

It's all about making it easy for your customers.

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Want to talk about how to set up or improve a website or e-commerce business in Cyprus?

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