Keep the words simple

Keep the words simple

So much of what you read on the internet is written poorly, and that reflects badly on you and your company.

A clear message, written well, adds to your credibility and is an important step on the way to getting customers to buy on the web.

The old KISS adage - keep it simple stupid - is highly appropriate.

Some recent research has highlighted:

  • Long words used needlessly along with complicated font styles - two tactics employed routinely by writers trying to pad their work – are perceived as coming from less intelligent writers
  • Short words and classic fonts make you look smart
  • Anything that makes a text hard to read and understand, such as unnecessarily long words or complicated fonts, will lower readers’ opinions of the text and its author
  • Long words aren’t inherently bad.  It’s when they’re used needlessly there’s a problem

The summary?  Write as simply and plainly as possible and it's more likely you'll be thought of as intelligent.  And that’s got to be good for business.

Can we help you make your website work harder for your business?  Call us on +357 99 860725 or contact us.